About All American Music

How It All Began

The idea for the company, that would later become All American Entertainment, was hatched in 2002. Our founder, Greg Friedlander, was working as a sports agent in New York City, a position in which he dealt with some of the top speakers bureaus, advertising agencies, and public relations firms. He quickly realized there was a gap in the market- a power disparity between agents and organizations wanting to work with high profile talent. Deals tended to be one-sided and significantly in favor of the talent. Recognizing and rejecting the inevitable conflict of interest when a company tries to represent both the talent buyer and the talent themselves, Greg decided to start a business that exclusively focused on representing the interests of talent buyers.

Company Growth

Thanks to 15 years of exponential growth, All American Entertainment is one of the largest full-service talent booking agencies in the world today. We exclusively represent the interests of event professionals and planners to identify and secure high-profile speakers, celebrities, and entertainers for personal appearances, speaking engagements, and endorsements. Our team has helped thousands of the most respected companies and organizations secure popular speakers and corporate entertainment for a wide range of functions, including: keynote speaking engagements, promotional campaigns, trade shows, sales meetings, fundraisers, commercials, satellite media tours, and live performances. We have had the privilege to represent more than half of the Fortune 500, over 300 Universities, and several of the top associations, meeting planners and non-profits, resulting in 4,000+ bookings in more than 48 countries. Thanks to our success, AAE has grown to employ an amazing team of 30 dedicated professionals.

How We Work

All American Entertainment does not exclusively represent talent. Instead, we focus on the different needs of our clients and offer unbiased recommendations for the best possible keynote speakers, celebrities, and entertainers. Thanks to this unique approach, our clients have access to virtually any speaker or celebrity regardless of their speaking agency or exclusive bureau affiliation. Our extensive database contains over 60,000 profiles spanning from motivational speakers to athletes, actors, best-selling authors, comedians, celebrity chefs, fitness experts, journalists, politicians, musicians and many more. No matter what your talent budget, preferred speech topic, or type of event, we can present you with a custom list of ideas and recommendations to meet your event objectives.

The AAE Talent Booking Process

  • First, you will be matched with an agent who specializes in the type of talent you are interested in booking, your particular type of event, or your target audience. Your agent will contact you to learn more details about your event or campaign, including your goals and objectives.
  • Next, your agent will develop a personalized list of recommendations that meet your requirements. You will have access to our proprietary talent selection software to review your custom proposal, which will include talent fee and travel requirements, talent background, speech topics, and video clips to assist you with your selection.
  • Once you have narrowed down your choices, your agent will confirm the talent's availability and work with you to submit a firm offer to the talent of your choice. During the firm offer phase, your agent works to negotiate the terms and services that are important to your organization. When negotiations are completed and contracts are fully executed, you will work with a full-time logistics manager who will assist you with pre-event and on-site talent logistics management.
  • Your agent will be monitoring your event as the date approaches, ready and willing to step in when needed. Ensuring the success of your event is our highest priority.
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